mass market

mass market
mass market mass market ➔ market1

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Ⅰ.
mass market UK US noun [C, usually singular] MARKETING, COMMERCE
► a market of as many people as possible, not just people with a lot of money or particular needs or interests: »

There's no mass market for the magazine.

 »

They sell high-end furniture that is not aiming for the mass market.

Ⅱ.
mass market UK US (also mass-market) adjective [before noun]
► used to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests: a mass market product/brand/car »

For the first time, GPS navigators were seen as a mass market product.

 »

a mass market retailer/business/company

 »

The service will not be limited to business users, but will have mass-market appeal.


Financial and business terms. 2012.

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Look at other dictionaries:

  • mass market — mass markets 1) N COUNT Mass market is used to refer to the large numbers of people who want to buy a particular product. [BUSINESS] They now have access to the mass markets of Japan and the UK. ...a new computer aimed at the mass market. 2) ADJ …   English dictionary

  • mass-market — mass .market adj [only before noun] designed for sale to as wide a range of people as possible mass market paperback/novel/film etc ▪ a mass market paperback priced at $8.99 >mass market n …   Dictionary of contemporary English

  • mass-market — mass market1 adjective produced in large quantities to be sold to many customers: mass market science fiction and fantasy paperbacks mass market ,mass market 2 verb transitive to produce goods in large quantities to be sold to many customers …   Usage of the words and phrases in modern English

  • mass-market — mass′ mar′ket adj. 1) cvb bus being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass market paperback[/ex] 2) cvb bus of, pertaining to, or issuing such publications: a mass market… …   From formal English to slang

  • mass market — noun The market for mass produced goods • • • Main Entry: ↑mass …   Useful english dictionary

  • mass-market — mass mar·ket (măsʹmärʹkĭt) adj. Of, relating to, or produced for consumption in large numbers, especially when sold in supermarkets, in drugstores, and at newstands: a mass market paperback. tr.v. mass mar·ket·ed, mass mar·ket·ing, mass mar·kets… …   Universalium

  • mass market — noun singular the people who buy goods that are produced in very large quantities …   Usage of the words and phrases in modern English

  • mass market — ► NOUN ▪ an unrestricted arena of commercial activity in which goods are produced in large quantities for the broad population …   English terms dictionary

  • mass-market — /mæs ˈmakət/ (say mas mahkuht) verb (t) 1. to sell (a product) to a mass market: to mass market mobile phones. –verb (i) 2. to sell merchandise to a mass market: the company started to mass market last year. –adjective 3. of or relating to a mass …  

  • mass-market — ˈ ̷ ̷ ˈ ̷ ̷  ̷ ̷ adjective 1. : being a paperback book with a nominal trim size usually of 4 3/16 x 6 3/4 designed to be sold through non book retail outlets (as supermarkets and drug stores) as well as through bookstores ; also : of, relating to …   Useful english dictionary

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